Featured products
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# 15325signature recipe white buttrcreme frosting(tm)
Rich’s® Signature Recipe Buttrcreme Frosting™ in Vanilla is a deliciously sweet, superior quality Frosting designed for... -
# 07096
signature recipe buttrcreme frosting chocolate...
Rich’s® Signature Recipe Buttrcreme Frosting™ in Chocolate is a deliciously sweet, superior quality Frosting designed for... -
# 16044
simply bettercreme vanilla naturally flavored
Pre-whipped vanilla flavored icing with a smooth texture, and a light and creamy taste. Packaged in... -
# 07272
mocha bettercreme naturally flavored
Pre-Whipped, mocha flavored icing with a smooth texture, light and creamy taste. You’ll be sure... -
# 05721
bettercreme whipped icing made w/cream cheese...
Pre-whipped non-dairy icing, with smooth texture and light and creamy taste. Made with real cream... -
# 16508
simply bettercreme pink
Pre-whipped, naturally flavored, pink icing with smooth texture and light and creamy taste. -
# 03949
simply bettercreme blue
Pre-whipped, naturally flavored blue icing with light and creamy taste. -
# 15970
simply allen uniced 1/2 sheet vanilla cake layer...
1/2 sheet uniced vanilla cake layer, naturally flavored, with a light and moist texture and a... -
# 06848
simply allen uniced 1/2 sheet brownie
Deliciously rich and indulgent fudge-like brownie, sure to satisfy any sweet tooth. -
# 15976
simply allen uniced 8” chocolate cake layer
8in Uniced chocolate cake layer with a light and moist texture and a delicious rich chocolate flavor -
# 00574
simply allen uniced 7” chocolate cake layer
7in Uniced chocolate cake layer with a light and moist texture and a delicious rich chocolate flavor -
# 15977
simply allen vanilla cupcake naturally flavored
Uniced vanilla cupcakes, naturally flavored, with a light and moist texture and a sweet flavor profile with... -
# 15915
everyday chocolate chip cookie dough
Delicious cookie dough full of rich chocolate chips, we promise a cookie you'll love at a... -
# 15920
everyday oatmeal raisin cookie dough
Delicious cookie dough full of crisp oats, plump raisins and just the right amount of spice, we... -
# 38104
crispy chocolate chip cookie dough with bags
Delicious all-butter chocolate chip cookies that bake out to be very thin and crispy, featuring a... -
# 57015
filled raspberry shortbread cookie dough
Delicious all-butter shortbread cookie filled with a sweet raspberry jam center made with only real, premium... -
# 15523
8" variety cake double layer
8” Double layer. 4 flavors in one SKU! Caramel cake with caramel buttrcreme, red velvet cake with... -
# 14929
chocolate souffle sweet middles 12/15.5 oz
Sweet Middles CHOCOLATE SOUFFLE Naturally flavored dark chocolate filled mini desserts -
# 01341
9in 14-slice monster new york-style cheesecake
9" rich and tall, super-premium cheesecake baked in a buttery shortbread cookie crumb crust. 14 slices/... -
# 00222
9in 16-slice festive favorites cheesecake
9" creamy cheesecake made up of 4 slices of each: Cream-style, Caramel Apple, Strawberry Swirl and...
Featured categories
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Icings - Bettercreme
Everyone loves Bettercreme®. Your customers love Bettercreme® whipped icing because of its pleasant taste. You love it thanks to the superior yield... -
Cakes & Brownies - Finished
There’s always something to celebrate. Make memories with our ready-to-serve finished Allen Iced Cakes and Finished Brownies — mouthwatering... -
Breads & Rolls
The feeling of comfort. The smell of home. Trends may change, but the nostalgia of warm breads and rolls remains. From fully baked, par-baked, proof...
ALL YOUR BAKERY NEEDS IN ONE PLACE
Cakes. Icings. And all the garnishes. We’ve got the ingredients to help you whip up irresistible sweet treats — from classic favorites to freakcakes designed for shareable moments. Available in a variety of prep options, our easy-to-use bakery items are designed for your everyday challenges, allowing you to satisfy consumer demands while reducing demands on your labor. Our commitment to the in-store bakery, passion for our customers, and operator-first approach makes us a valuable partner — both economically and personally.