Our featured products
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SIGNATURE RECIPE WHITE BUTTRCREME FROSTING(TM)
Rich’s® Signature Recipe Buttrcreme Frosting™ in Vanilla is a deliciously sweet, superior quality Frosting designed for celebration occasions, dessert...# 15325 -
SIGNATURE RECIPE BUTTRCREME FROSTING CHOCOLATE...
Rich’s® Signature Recipe Buttrcreme Frosting™ in Chocolate is a deliciously sweet, superior quality Frosting designed for celebration occasions, dessert...# 07096 -
SIMPLY BETTERCREME VANILLA NATURALLY FLAVORED
Pre-whipped vanilla flavored icing with a smooth texture, and a light and creamy taste. Packaged in 15-lb pail.# 16044 -
MOCHA BETTERCREME NATURALLY FLAVORED
Pre-Whipped, mocha flavored icing with a smooth texture, light and creamy taste. You’ll be sure to enjoy the...# 07272 -
SIMPLY BETTERCREME PINK
Pre-whipped, naturally flavored, pink icing with smooth texture and light and creamy taste.# 16508 -
SIMPLY BETTERCREME BLUE
Pre-whipped, naturally flavored blue icing with light and creamy taste.# 03949 -
SIMPLY ALLEN UNICED 1/2 SHEET VANILLA CAKE LAYER...
1/2 sheet uniced vanilla cake layer, naturally flavored, with a light and moist texture and a sweet flavor profile...# 15970 -
SIMPLY ALLEN UNICED 1/2 SHEET BROWNIE
Deliciously rich and indulgent fudge-like brownie, sure to satisfy any sweet tooth.# 06848 -
SIMPLY ALLEN UNICED 8” CHOCOLATE CAKE LAYER
8in Uniced chocolate cake layer with a light and moist texture and a delicious rich chocolate flavor# 15976 -
SIMPLY ALLEN UNICED 7” CHOCOLATE CAKE LAYER
7in Uniced chocolate cake layer with a light and moist texture and a delicious rich chocolate flavor# 00574 -
SIMPLY ALLEN VANILLA CUPCAKE NATURALLY FLAVORED
Uniced vanilla cupcakes, naturally flavored, with a light and moist texture and a sweet flavor profile with egg and vanilla...# 15977 -
EVERYDAY CHOCOLATE CHIP COOKIE DOUGH
Delicious cookie dough full of rich chocolate chips, we promise a cookie you'll love at a price you'll...# 15915 -
EVERYDAY OATMEAL RAISIN COOKIE DOUGH
Delicious cookie dough full of crisp oats, plump raisins and just the right amount of spice, we promise a cookie...# 15920 -
CRISPY CHOCOLATE CHIP COOKIE DOUGH WITH BAGS
Delicious all-butter chocolate chip cookies that bake out to be very thin and crispy, featuring a unique look and...# 38104 -
FILLED RASPBERRY SHORTBREAD COOKIE DOUGH
Delicious all-butter shortbread cookie filled with a sweet raspberry jam center made with only real, premium ingredients. Stickers packed...# 57015 -
8" VARIETY CAKE DOUBLE LAYER
8” Double layer. 4 flavors in one SKU! Caramel cake with caramel buttrcreme, red velvet cake with cream cheese icing,...# 15523 -
CHOCOLATE SOUFFLE SWEET MIDDLES 12/15.5 OZ
Sweet Middles CHOCOLATE SOUFFLE Naturally flavored dark chocolate filled mini desserts# 14929 -
9IN 14-SLICE MONSTER NEW YORK-STYLE CHEESECAKE
9" rich and tall, super-premium cheesecake baked in a buttery shortbread cookie crumb crust. 14 slices/cake# 01341 -
9IN 16-SLICE FESTIVE FAVORITES CHEESECAKE
9" creamy cheesecake made up of 4 slices of each: Cream-style, Caramel Apple, Strawberry Swirl and Triple Chocolate. 16...# 00222
Our featured categories
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Icings - Bettercreme
Rich’s® Bettercreme® non-dairy icing is preferred by decorators and consumers alike. Decorators love the lightness because it offers endless... -
Cakes & Brownies - Finished
Rich's Allen Iced Cakes and Finished Brownie lines deliver bakery quality sweet treats in a ready to serve format. -
Breads & Rolls
Rich's offers a full selection of fresh breads and rolls in multiple forms including fully baked, par-baked, proof & bake, or retarder to oven...
Unmatched technical and bakery resources
Rich’s is your bakery resource, helping you find delicious ways to transform your offerings into can’t-miss moments – so you always deliver a fresh, rich experience. We offer a wide range of prep options for important bakery items, consumer insights and point of sale support. Our commitment to the In-Store Bakery, our passion for customers, and our operator-first approach creates economic value second to none