The aromas, the in-store displays, and the delicious product offerings found in the in-store bakery remind us all of special times that we’ve spent with friends and family. For over 70 years, Rich’s has been creating appealing innovative products for in-store bakeries and they continue to be the cornerstone of where those memories begin.
Inspired by Chefs for
All Day Creations
Your Challenges Are
Our variety of great tasting Bettercreme® Whipped Icings, Fully Finished Cakes and Cookies, Breads & Rolls, Ice Cream Cakes, Cheesecakes, and Sweet Goods make it easy for customers to prepare and offer traditional favorites, while keeping products fresh with on-trend flavors, colors, and innovation to meet shoppers’ ever changing demands.
Caring for Customers
Like Only a Family Can™
At its heart, Rich’s® is an American family company. We live by The Rich Promise to “treat our customers, our associates and our communities the same way. Like family.” We put these words to action with benefits such as our paid family leave program, child adoption support and the philanthropic endeavors of the Rich Family Foundation. The same values that make Rich’s® one of the best companies to work for also make us the best company to work with.
Insights for Growth
Insights for Growth, is a quarterly newsletter designed to highlight current issues and trends impacting the in-store bakery industry. Each edition of Rich’s® Insights for Growth delivers relevant information and valuable insights to help you, our customer, understand what matters.
To receive Insights for Growth delivered to your inbox quarterly, please contact your Rich’s® sales representative today.
Rich’s is about more than just delicious bakery products. We are dedicated to helping you, our customer, drive traffic to your bakery. We do this by creating fun and unique ideas, programs, and promotional materials that will bring shoppers to your bakery. Let us help you raise awareness of the fresh selection your bakery offers. We consider your shoppers our shoppers too, and when they are happy, we all win.
And to Top It All Off: Rich's® BetterCreme Icing
Boasting superior stability, versatility and overrun vs. dairy, Rich’s® expansive portfolio of liquid and pre-whip icings allows you to meet dietary restrictions
and to create dozens of on-trend flavors and seasonal offerings by adding simple pantry ingredients.
Rich’s® Bettercreme® Icings
Rich’s® Liquid Toppings
Rich’s® pre-whip icings
The Best Things, Plus Sliced Bread
At Rich’s®, bread and rolls are our bread and butter. With traditional fully-finished loaves, trendy new flavors and diverse dietary options, our bakers have created dozens of innovative products to match your every need while gratifying your consumers’ ever-changing demands.
Multigrain Panini Bread
Herb Oven-Fired Flats
Brioche Dinner Roll Dough
Crust You Can Trust: Rich’s® Pizza Crusts
It’s hard to resist a hot, delicious slice of pizza. Keep the pies alive with Rich’s® line of delicious, consistent and labor-reducing pizza crusts. From par-baked and oven rising, to whole grain and our new gluten-free, we have the varieties to satisfy your diverse consumer cravings.
16″ Fresh ‘N Ready® Oven Rising Sheeted Pizza Dough
10″ Gluten-Free Par-Baked Pizza Crust
Whole Grain Extra Thin Oven-Fired Flats
Make It Easy: Rich’s® Culinary Solutions™
As consumer trends, dietary restrictions and preferences continue to evolve, you need convenient, customizable and speed-scratch solutions to meet the demand. Our Culinary Solutions™ are all formulated to bring value, ease and efficiency to kitchens just like yours.
Sweet & Savory Eggspedites
Premium Custard Base
History of Rich's® Bettercreme®
Discover Your Edge
Cakes, Icings, & Donuts