Born From Possibilities

  • Anything Is Possible

    Imagine a world where ingenuity and creativity win the day. Because growing your business is about so much more than creating delicious bakery products. It’s about solutions that are fun, unique and effective. It’s the stuff that drives interest, traffic and engagement.

  • Challenge Accepted

    It’s essential to have a partner who never loses sight of what’s important. At Rich’s we’ve been committed to helping customers realize dreams for over 70 years. Because creating appealing products for in-store bakeries is the cornerstone of our business—and your sweet success.

    Bettercreme® Whipped Icings. Fully Finished Cakes and Cookies. Breads and Rolls. Ice Cream Cakes, Cheesecakes, Sweet Goods — and more. Rich’s products are great tasting. Easy making. And always on trend. So you can give your customers what they really want.

  • Its Starts With Family

    When you’re in good company, you can create. You can focus. And you can dream. Without worry. It’s why we promise to treat you, your customers and your community like one of our own. Your bakery is our bakery. Because you have unique needs. And your own local flair. Connect your in-store bakery to the limitless potential of a company with Main Street roots and a global reach.

Your success depends on achieving the impossible. It’s why innovation is at the heart of what we do. Because when Rich’s founder Robert E. Rich invented Rich’s® Whip Topping®, he revolutionized food processing. And we’ve been setting the industry standard ever since. Today we offer 4,000+ products. In over 100 countries. And that means we’ve got your needs covered.

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Pioneering A Better Way

We know the right information can make a big difference. Get the knowledge you need with Insights for Growth, our quarterly newsletter that covers current issues and trends impacting the in-store bakery industry.

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History of Rich's® Bettercreme®

Discover Your Edge

Cakes, Icings, & Donuts


A relationship with Rich’s® doesn’t end when your shipment arrives. Need advice? Solutions? Ideas? Rich’s is where new innovations are born. Because we believe every in-store bakery in the United States can be a great bakery. When you infuse new ideas and programs with current offerings you’ll see how easy groundbreaking solutions can be.

Let us show you why Rich’s means getting so much more than good food.

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Rich's response to COVID-19

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