The aromas, the in-store displays, and the delicious product offerings found in the in-store bakery remind us all of special times that we’ve spent with friends and family. For over 70 years, Rich’s has been creating appealing innovative products for in-store bakeries and they continue to be the cornerstone of where those memories begin.

Our variety of great tasting Bettercreme® Whipped Icings, Fully Finished Cakes and Cookies, Breads & Rolls, Ice Cream Cakes, Cheesecakes, and Sweet Goods make it easy for customers to prepare and offer traditional favorites, while keeping products fresh with on-trend flavors, colors, and innovation to meet shoppers’ ever changing demands.

At its heart, Rich’s® is an American family company. We live by The Rich Promise to “treat our customers, our associates and our communities the same way. Like family.” We put these words to action with benefits such as our paid family leave program, child adoption support and the philanthropic endeavors of the Rich Family Foundation. The same values that make Rich’s® one of the best companies to work for also make us the best company to work with.