Imagine a world where ingenuity and creativity win the day. Because growing your business is about so much more than creating delicious bakery products. It’s about solutions that are fun, unique and effective. It’s the stuff that drives interest, traffic and engagement.

It’s essential to have a partner who never loses sight of what’s important. At Rich’s we’ve been committed to helping customers realize dreams for over 70 years. Because creating appealing products for in-store bakeries is the cornerstone of our business—and your sweet success.

Bettercreme® Whipped Icings. Fully Finished Cakes and Cookies. Breads and Rolls. Ice Cream Cakes, Cheesecakes, Sweet Goods — and more. Rich’s products are great tasting. Easy making. And always on trend. So you can give your customers what they really want.

When you’re in good company, you can create. You can focus. And you can dream. Without worry. It’s why we promise to treat you, your customers and your community like one of our own. Your bakery is our bakery. Because you have unique needs. And your own local flair. Connect your in-store bakery to the limitless potential of a company with Main Street roots and a global reach.