About Rich’s

Innovation is our foundation. Ever since founder Robert E. Rich invented Rich’s® Whip Topping® (“the miracle cream from the soya bean”), we have continued to revolutionize food processing with products that set new standards in quality, convenience and efficiency. Today, Rich’s® makes over 4,000 products sold across 100+ countries. If you have a need, we have the product to address it.
  • Inspired by Chefs for
    All Day Creations

    The aromas, the in-store displays, and the delicious product offerings found in the in-store bakery remind us all of special times that we’ve spent with friends and family. For over 70 years, Rich’s has been creating appealing innovative products for in-store bakeries and they continue to be the cornerstone of where those memories begin.

  • Your Challenges Are
    Our Objectives

    Our variety of great tasting Bettercreme® Whipped Icings, Fully Finished Cakes and Cookies, Breads & Rolls, Ice Cream Cakes, Cheesecakes, and Sweet Goods make it easy for customers to prepare and offer traditional favorites, while keeping products fresh with on-trend flavors, colors, and innovation to meet shoppers’ ever changing demands.

  • Caring for Customers
    Like Only a Family Can™

    At its heart, Rich’s® is an American family company. We live by The Rich Promise to “treat our customers, our associates and our communities the same way. Like family.” We put these words to action with benefits such as our paid family leave program, child adoption support and the philanthropic endeavors of the Rich Family Foundation. The same values that make Rich’s® one of the best companies to work for also make us the best company to work with.

Insights for Growth

Insights for Growth, is a quarterly newsletter designed to highlight current issues and trends impacting the in-store bakery industry. Each edition of Rich’s® Insights for Growth delivers relevant information and valuable insights to help you, our customer, understand what matters.

To receive Insights for Growth delivered to your inbox quarterly, please contact your Rich’s® sales representative today.


Rich’s is about more than just delicious bakery products. We are dedicated to helping you, our customer, drive traffic to your bakery. We do this by creating fun and unique ideas, programs, and promotional materials that will bring shoppers to your bakery. Let us help you raise awareness of the fresh selection your bakery offers. We consider your shoppers our shoppers too, and when they are happy, we all win.

History of Rich's® Bettercreme®

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Cakes, Icings, & Donuts

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